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Saturday, June 25, 2011

TRAI's new Do Not Call law

From next month TRAI will be making the mobile operators responsible for allowing unwanted calls and text messages that have been drowning mobile-phone users. TRAI will also levy heavy fines on telecom companies that allow calls to be made to people on Do Not Call list.

The biggest change to current law will hold carriers responsible when telemarketers contact people on the Do Not Call registry. Under the new law carriers will face a fine of $2,200 for the first offense; $11,000 for the second offense; and $22,000 for each subsequent offense. The new rules were announced Dec. 1, yet enforcement has been delayed while officials and the industry worked out a key provision that lets subscribers know when a call or text message is from a telemarketer.

Under the provision, telemarketers' phone numbers must start by the numbers "140" on caller-ID screens and commercial text messages must have standard headers that will identify them.

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